Muvi One, one of the best OTT platform providers has now introduced its all-new audio ads feature that opens doors to newer sources of revenue and monetization opportunities. Gone are the days when you had to put only video-based ads, with Muvi One’s newly launched audio ads feature, platform owners can now easily integrate different types of audio advertisements into their live as well as on-demand content.
Particularly popular with audio streaming platforms, audio ads are meant for the ears as they are written and deployed with the intent that the end user will probably be listening to something, and in between they will listen to the audio ad and then click on links as defined. With Muvi One’s audio ad insertion, the process has become much simpler with ad support for different ad types as required by the customer.
Audio ads are built to give the same experience of ad management and deployment as well as its management. Here are a few notable features that come with the update.
Get IAB-specified video ad serving template (VSAT) ad tags that can be seamlessly integrated with your audio content. This makes advertising very quick to set up and paves the way for internationally accepted, simple, and efficient ad management for your audio content. It improves the communication between the video player and the ad management and ensures every program has the right scheduled ad deployment.
Just like you used to deploy pre, mid, and post ads in your videos, Audio ads provide the same functionality where you as an admin have complete control over where the ad has to be placed. Placing ads at strategic points ensures maximum visibility and conversions for ad owners even in audio ad deployment.
Several advertisers now prefer ad deployment that lasts till the complete duration of the advertisement. This ensures that the viewer gets to watch the complete messaging and increases the chances of converting into leads. This marketing practice is known to increase ad impressions and with Muvi One, you can easily deploy non-skippable ads whenever required.
The audio ads feature is 100% commission-free. This means whatever revenue you generate using audio ads goes directly to you and Muvi does not charge any commission for it ultimately maximizing your revenue.
Video multiple ad playlist (VMAP) lets you define the timing and placement of your advertisements on an XML-based file even before your actual program airs. This complements your ad management by allowing you the flexibility to multiple ad breaks for an audio file from a single XML scheduling.
Muvi One supports nonlinear ads, allowing admins to add details such as posters, CTA links, ad titles, and more. This feature delivers richer ad content and creates more engaging ad experiences for listeners, enhancing revenue potential.
Muvi One is a fully functional OTT platform builder that lets you create fully customizable and multi-platform deployable audio and video streaming applications for various ecosystems. With audio ads deployment features, we go one step ahead in making your audio streaming journey much simpler and more profitable than ever before.
Get a free 14-day trial of Muvi One to know more!
Written by: Shivashish
Shivashish works as a content writer at Muvi. He has worked in domains like e-commerce, employee engagement, sports and entertainment. A poet by heart, Shivashish believes in creating quality content that is rich in information and easy to understand.
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