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Ad Macros

In the Streaming Industry, "Ad Macros" play a pivotal role in optimizing advertising campaigns by enabling dynamic content insertion and tracking functionalities. These macros, also known as advertising macros or ad tags, serve as placeholders within ad creative templates, allowing for the automatic insertion of contextual information such as timestamps, viewer demographics, or geographic location. By leveraging ad macros, streaming platforms can deliver personalized and relevant ads to viewers in real-time, enhancing engagement and maximizing ad revenue. What Will Include:…

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SCTE-35

SCTE-35: The Society of Cable Telecommunications Engineers (SCTE) standard for digital program insertion messaging, which allows for the precise timing and signaling of ad insertion points within video content. It’s used to mark the ad timings. It’s required for the Server Side Ad Insertion (SSAI).

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IMA (Interactive Media Ads)

IMA (Interactive Media Ads): This technology is developed by Google that provides an SDK (Software Development Kit) and tools for incorporating video ads within video players. It enables publishers to integrate various ad formats, such as linear video ads and overlay ads, into their video content. Muvi uses IMA SDK across its apps for ad insertion.

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Programmatic Ads

Programmatic Ads refer to the automated buying and selling of ad inventory through real-time bidding (RTB) platforms. It involves using algorithms and data to match advertisers with relevant ad opportunities in real-time auctions.

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